Tropikal Brands Afrika LimitedNairobi, KE

Sales Supervisor- General Trade (Gt)

Description

We are looking for a results-driven Sales Supervisor to lead and manage a team of Sales Representatives within an assigned territory. The role is responsible for delivering volume, revenue, market share, and distribution targets while ensuring strong trade execution and team performance. KEY RESPONSIBILITIES Lead, coach, and supervise Sales Representatives Deliver territory sales targets (Volume, Revenue, Collections) Drive numeric and weighted distribution Monitor stock levels and minimize out-of-stock situations Implement trade marketing initiatives in assigned region Ensure route discipline and daily sales reporting Manage debtor days and credit control within territory Conduct regular market audits and competitor analysis Drive team capability development and performance reviews MINIMUM REQUIREMENTS Bachelor's degree / Diploma in Business, Marketing, or related field Minimum 4-5 years' FMCG sales experience At least 2 years in a supervisory role Strong understanding of General Trade route-to-market Valid driving license (motorbike/car depending on territory) Strong leadership and coaching skills High accountability and target orientation Vary Competiz Volume growth % Revenue achievement% Distribution expansion Strike rate & call efficiency .Collection rate / Debtor days Team performance score Market share growth

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