Marketing Manager

Position Title: Marketing Manager Company: Ethio-Polymers PLC Department: Sales & Marketing Reports To: General Manager Location: Addis Ababa, Ethiopia Ethio-Polymers private limited company has been leading the manufacturing of PVC compound since March 2001 and the largest manufacturer and market leader in PVC compound in Ethiopia. The ultra-manufacturing facility at Tatek Industry Zone is equipped with state-of-the-art-technology, producing a wide range of PVC compounds to meet our customer’s requirement 1. Job Summary The Marketing Manager is responsible for planning, directing, and coordinating the marketing activities of the company to increase sales, expand market share, and strengthen brand presence. The role focuses on developing effective marketing strategies, managing customer relationships, identifying new market opportunities, and supporting revenue growth within the plastic manufacturing industry. 2. Key Duties and Responsibilities A. Marketing Strategy & Planning Develop and implement annual marketing plans aligned with company objectives. Conduct market research and competitor analysis. Identify new business opportunities and target markets. Develop pricing strategies in coordination with Finance and Production departments. B. Sales Growth & Market Expansion Lead sales initiatives to achieve revenue targets. Expand distribution channels and customer base. Build strong relationships with distributors, wholesalers, contractors, and institutional clients. Monitor sales performance and prepare periodic reports. C. Brand Management & Promotion Develop brand positioning and promotional strategies. Oversee advertising campaigns, exhibitions, and promotional materials. Manage digital marketing activities (if applicable). Represent the company at trade fairs and industry events.                                                                    D. Customer Relationship Management Maintain key account relationships. Address customer feedback and complaints in coordination with production and quality teams. Negotiate contracts and long-term supply agreements. E. Team Leadership & Coordination Supervise marketing and sales staff. Set sales targets and monitor team performance. Provide training and performance feedback. Coordinate with production, finance, and logistics for smooth order fulfillment.   3. Working Conditions Office-based with frequent field visits. Regular travel within Ethiopia for market expansion and customer engagement. Performance evaluated based on revenue growth and market penetration. Salary - Negotiable.