Social Media Designer Needed – High-Converting Campaign Assets

Project Overview: We are looking for a talented and creative social media designer to produce 4–5 high-impact visual assets for an upcoming April campaign.

The campaign promotes a 25-minute introductory massage for £34.95, and the primary objective is to drive high volume sales through eye-catching, conversion-focused creative.

What We Need:

Design of 4–5 static social media assets (with potential for light animation if you offer it) Formats suitable for Meta (Facebook) and Instagram (feed + story formats preferred) Visually engaging, scroll-stopping designs that encourage immediate action Clear communication of the offer: 25-minute massage for £34.95 Strong emphasis on value, relaxation, and wellbeing benefits

Creative Direction: We want assets that feel:

Clean, modern, and premium (not cluttered) Warm, inviting, and wellness-focused Bold enough to stand out in-feed Designed with conversion in mind (not just branding)

Target Audience: Busy professionals Individuals seeking stress relief and relaxation First-time customers who may be new to massage

Key Message to Communicate: Affordable, accessible introduction to massage Limited-time April offer High-quality, professional service

Deliverables: 4–5 final assets in required formats and sizes Optimised for both mobile and desktop viewing

Timeline: Initial concepts within a few days of project start Final delivery within 48hrs

To Apply, Please Include: Examples of previous social media ad creatives (especially in wellness, fitness, beauty, or lifestyle sectors) Any experience with conversion-led or paid social campaigns Your availability and turnaround time

Bonus (Not Essential): Experience deg for performance marketing campaigns Understanding of what drives engagement and click-through on Meta platforms

We’re looking for someone who can combine strong design with commercial thinking to help us maximise campaign performance. Below is an idea but not limited to:

Concept 1: “Problem → Solution” (Relatable + Emotional)

Purpose: Connect with stressed, time-poor audience

Visual Direction: Split design or before/after feel: Left: stressed person (laptop, tense shoulders) Right: relaxed massage moment

Copy Layout: Top: “Stressed? Tight shoulders?” Middle: “Fix it in 25 minutes” Bottom: “Intro massage £34.95”

Design Notes: Make the “problem” instantly relatable Keep text short and punchy Use visual contrast (stress vs calm)

Why it works: This taps into:

Budget: GBP 150 (Fixed Price)

Proposals: 42 freelancers have applied