Social Media / Digital Communications Manager

Key Responsibilities Social Media Management (End-to-End Ownership): The manager is responsible for planning, creating, scheduling, publishing, and monitoring content across all Stella Maris social platforms. Platforms to manage (non-negotiable): Instagram (Main School Account) Instagram (Campus-specific pages, where applicable) Facebook (School & Campus pages) X (Twitter) LinkedIn (Corporate / Professional presence) YouTube (Shorts + long-form school content) TikTok (if approved by management) WhatsApp Broadcast / Community (content input, not admin) Responsibilities include: Monthly content calendar (submitted ahead of time, not reactive) Daily/weekly posting based on approved schedule Captions, hashtags, tone, CTA — aligned with brand voice Parent-facing content (events, reminders, achievements) Student-focused but school-approved storytelling Monitoring comments, messages, and escalation where needed Ensuring zero “dead” platforms or outdated posts Content Creation & Creative Direction: You are not a graphic designer, but you own the output. This means: Conceptualizing content ideas (campaigns, series, themes) Writing strong copy (not lazy captions) Working with: Photographers Videographers Graphic designers Reviewing and approving creatives before posting Ensuring all visuals align with Stella Maris branding (colors, tone, quality) Content types include: School events Academic achievements Staff highlights Student activities (approved) Admissions campaigns Announcements & notices Milestones & celebrations Values, culture, and legacy storytelling Website Content & Updates (With IT): This role does not code, but owns content accuracy. Responsibilities: Updating website content (text, images, announcements) Working with IT to upload: News items Event updates Admissions information Notices and announcements Flagging outdated pages and fixing them Ensuring consistency between website and social messaging Testing links, pages, and visibility after updates. Newsletter & Official Communications: You are responsible for structured, professional communications, not random blasts. Includes: Internal newsletters (staff-facing, when required) External newsletters (parents, partners, alumni) Admissions campaigns & announcements Event communications End-of-term / special updates Tasks: Drafting content Structuring messaging clearly Coordinating approvals Scheduling sends Ensuring tone matches audience (parents ≠ staff ≠ external partners) Parent-Facing Content Strategy: Parents are not an afterthought — they are a primary audience. You must: Proactively create content parents care about Anticipate school calendar moments Reduce confusion through clear digital communication Align with Admin / Admissions on messaging Ensure deadlines, notices, and updates are communicated before complaints arise Digital Marketing & Campaign Execution This role supports growth and visibility, not vibes. Responsibilities: Planning digital campaigns (admissions, events, milesto