Marketing Manager

Job Description They are looking for a highly driven and entrepreneurial Marketing Manager to own and scale theiruser experience and growth engine. This role is not just about running campaigns the ideal candidatewill be responsible for building repeatable, scalable growth systems that drive user acquisition, activation, and retention. The ideal candidate will work closely with product, operations, and partners to ensure growth is not just fast, but sustainable. Key Responsibilities Develop and execute data-driven growth strategies to increase rider acquisition across multiple channels. Identify and test high-impact growth loops (referrals, partnerships, campus/community activations, offline channels). Drive aggressive user growth targets through continuous experimentation and optimization. Plan, launch, and optimize paid and organic campaigns across digital platforms. Track CAC, LTV, conversion rates, and channel performance to ensure efficient spend. Continuously run A/B tests on messaging, creatives, and funnels. Build strategic partnerships with businesses, communities, and institutions to drive adoption. Identify unconventional distribution channels that unlock new user segments. Collaborate with on-ground teams to execute local growth initiatives. Design lifecycle marketing strategies to improve activation and retention. Work with product teams to improve onboarding flows and user experience. Implement engagement strategies (push notifications, email, incentives, offers). Own growth dashboards and reporting. Translate data into actionable insights and growth experiments. Ensure all decisions are backed by measurable impact. Requirements 3+ years experience in marketing, performance marketing, or similar roles. Proven track record of scaling user acquisition in a startup or high-growth environment. Strong understanding of digital marketing channels and growth frameworks. Experience working cross-functionally with product and operations teams. Ability to move fast, test quickly, and iterate based on results. Strong analytical and data interpretation skills. Experience with growth tools (analytics, CRM, attribution tools). Deep understanding of local market dynamics in Abuja or similar environments