Digital Marketing Specialist

Responsibilities:

• Develop and manage digital marketing campaigns to drive brand awareness, engagement, and lead generation.
• Execute strategies across social media, email, SEO, and PPC to increase website traffic and measurable results.
• Create and manage engaging content in collaboration with the content team.
• Monitor, analyze, and optimize campaign performance using analytics tools.
• Manage social media accounts and PPC campaigns to maximize ROI.
• Stay up to date on digital marketing trends and emerging technologies.

Qualifications

• Bachelor’s degree with 2–3 years of relevant experience in digital marketing.
• Strong understanding of digital marketing principles, strategies, and best practices.
• Excellent writing and editing skills for creating engaging digital content.
• Proficient in CMS platforms (e.g., WordPress) and marketing analytics tools such as Google Analytics and SEMrush.
• Strong analytical and data interpretation skills to evaluate campaign performance.
• Creative, detail-oriented, and able to manage multiple projects while meeting deadlines.
• Excellent verbal and written communication skills.