EfficentraNationwide, NG

Business Development Officer

Deadline: 2026-03-29

Description

OVERVIEW Are you a Business Development expert who understands how to develop leads and convert them to clients? The target clients are medium-to-large organisations whose senior HR and business leadership are already feeling the cost of employee burnout and disengagement. They just have not yet connected it to an outsourced wellbeing solution they can credibly procure. The BDO's job is to make that connection, in the room, with the right people. This is a consultative B2B role with a long sales cycle, senior buyers, and a differentiated product in an underserved market. JOB DESCRIPTION Corporate Partner Acquisition • Identify, qualify, and approach target organisations in financial services, technology, professional services, FMCG, and consulting across Lagos • Conduct discovery meetings with CHROs, HR Directors, and senior business leaders to position the wellness subscription packages against the organisation's specific human capital risk • Prepare and present tailored proposals; manage the full cycle from first contact to executed SLA • Maintain a live, accurately staged pipeline in the wellness CRM with weekly reporting to the Wellness Director Channel & Partner Development • Support HMO panel registration by building relationships with managed care teams at target providers • Develop referral partnerships with HR consultancies, benefits advisors, and occupational health providers Retention & Growth • Own the commercial relationship with existing corporate partners through the first contract term • Identify and convert upsell opportunities from Bronze to Silver or Gold subscription tiers Performance Targets Acquisition: 3 signed partners within 90 days; 6 to 8 by Month 12 Pipeline: Minimum 15 qualified prospects in active pipeline from Month 3 Conversion: Minimum 30% of discovery meetings progressing to formal proposal Retention: 100% of Year 1 partners retained or upgraded through first renewal Requirements • First Degree in Marketing, Business Administration, Human Resources. • Minimum four years of B2B business development or corporate sales experience with a track record of closing in a professional or health services environment • Experience selling to or engaging corporate executives and decision makers/buyers in Nigerian organisations. • Ability to build an ROI case for a corporate wellbeing investment in the language of productivity, retention, and human capital risk • Professional presence credible at C-suite level • Familiarity with the Nigerian corporate benefits and HMO landscape is an advantage Benefits Base Salary: Commission • Retention bonus: per partner renewed or upgraded at first contract term • Six-month base salary review with progression for consistent pipeline delivery • Defined a pathway to Business Development Manager as the commercial team grows

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