Senior Sales Manager

Job description / Role Job Type Full Time Job Location Manama, Bahrain Nationality Any Nationality Salary Not Specified Gender Not Specified Arabic Fluency Not Specified Job Function Sales - Wholesale / Corporate Company Industry FMCG / Consumer Goods KEY RESPONSIBILITIES, ACCOUNTABILITIES AND ACTIVITIES General Commercial & Strategic Leadership • Lead the execution of GBI’s sales strategy across assigned channels and accounts, ensuring alignment with overall business objectives. • Own and grow key strategic accounts, negotiating commercial terms, listings, and long-term partnership agreements. • Drive sustainable revenue growth, market share expansion, and brand visibility across On-Trade and selected Off-Trade channels. • Identify new market opportunities, emerging trends, and whitespace for portfolio expansion. Sales Performance & Profitability • Own sales forecasting, budgeting, pricing strategies, and P&L performance. • Monitor sales performance, pipeline health, and account productivity using CRM and BI tools. • Drive margin optimization through disciplined pricing, promotional planning, and cost control. • Ensure delivery against volume, revenue, and profitability targets. Execution & Market Presence • Oversee promotional, sponsorship, and activation activities in collaboration with Business Managers and Brand Teams. • Ensure high-quality execution of brand standards and POS placement across accounts. • Coordinate distributor activities, including listings, staff training, activations, and field execution. • Ensure compliance with Bahrain market regulations, licensing requirements, and company policies. Leadership & Stakeholder Management • Provide leadership, coaching, and performance guidance to assigned sales team members. • Foster a high-performance, collaborative sales culture focused on accountability and results. • Act as a senior commercial interface with distributors, hotel groups, key accounts, and internal stakeholders. • Share best practices, market intelligence, and commercial insights with senior management. Reporting & Insights • Deliver accurate weekly and monthly reports on sales results, forecasts, pipeline, competitor activity, and market insights. • Provide strategic recommendations based on market data, customer feedback, and performance analysis. • Report competitor movements, pricing activity, and market developments proactively. Additional Responsibilities • Support cross-functional initiatives as directed by the Head of Sales. • Perform any other duties required to support the overall success of the business. Requirements: BACKGROUND, QUALIFICATIONS & EXPERIENCE • Minimum 7–10 years of progressive experience in beverage, FMCG, hospitality, or distribution sales within the GCC. • Demonstrated experience managing senior key accounts and complex commercial negotiations. • Strong understanding of On-Trade dynamics (hotels, bars, restaurants); Off-Trade exposure is a plus. • Proven track record of P&L ownership, forecas