Social Media Manager for my jewelry brand

Budget: ₹600 - ₹3000

My independent jewellery label is ready to turn scrolling eyes into paying customers. I need a hands-on social-media partner who can translate my brand story into a clear, data-driven plan across Instagram, Facebook and Pinterest—with every decision aimed squarely at increasing sales.

First, you will dive into market research: profile the ideal buyer, uncover what truly matters to them and map competitor positioning. From those insights you will craft a strategy that balances aesthetics with purpose, outlining a 30-day blueprint that shows post cadence, themes and calls-to-action day by day.

Content formats must span photos, short-form video, on-brand graphics and curated UGC; I’m looking for a consistent visual language that makes the feed instantly recognisable and the product irresistible. You will also source and negotiate with influencers or UGC creators whose style meshes seamlessly with our look and values.

Ongoing community management is essential—thoughtful comment replies, story polls, DMs that feel personal, and tactics that nudge followers toward checkout rather than passive likes. Everything must be tracked: clear KPIs, weekly performance dashboards and actionable insights so we never rely on guesswork.

Deliverables • Market research report & audience persona • 30-day content calendar (posts, captions, hashtags, CTAs) and execution • Visual Postings of photos, Reels, pins and stories • Short-list of vetted influencers/creators with proposed collaboration angles • Weekly analytics summary with optimisation recommendations • End-of-month performance review and next-month roadmap

Acceptance criteria: each piece of content aligns with the defined persona, meets platform specs, carries a measurable CTA, and overall engagement and click-through rates trend upward through the first month.

If you thrive on data-backed creativity and can prove previous conversions for lifestyle or fashion brands, let’s make some sparkle together.