Digital Marketing Expert (Freelance consultant) for B2B Platform

Digital Growth Architect Needed for B2B Platform (Performance Marketing Consultant) Project Type: Freelancer (Monthly Retainer

• Consultancy Role)

About Us We are building BSB

• a Tech-Driven Distribution & Integrated Supply Chain Platform focused on industrial raw materials like Polymer, Metal, Chemical, and Oil. Our platform integrates buyers, suppliers, logistics, and trade finance into a unified ecosystem, and we are now looking to scale our digital acquisition strategy.

What We’re Looking For We are seeking a highly experienced Digital Marketing Consultant (Freelancer) with 10+ years of experience who can guide and drive performance-based digital growth. This is a strategy-focused role (not execution-heavy), working on a monthly retainership, with clear focus on result-driven outcomes.

Key Responsibilities Develop a complete digital marketing strategy Plan and optimize Facebook (Meta) & Google Ads campaigns Design B2B lead generation funnels Strategize and structure bulk email marketing campaigns Define and track CAC, CPL, ROI, and conversion metrics Suggest tools, automation, and scalable frameworks Provide ongoing performance analysis and improvements Coordinate with internal team for execution alignment

Scope of Work Performance Marketing Strategy (Meta + Google) Funnel Design (Landing Pages + CRM Integration) Email Campaign Planning & Automation Retargeting Strategy & Conversion Optimization Budget Planning & ROI Tracking

Required Skills & Experience Minimum 10+ years experience in Digital Marketing Strong expertise in: Facebook Ads (Meta) Google Ads (Search & Display) Email Marketing Campaigns Proven track record in lead generation & ROI-driven campaigns Experience in B2B / Industrial / Trade sectors is a big plus Ability to work as a strategic consultant

Engagement Details Type: Monthly Retainership Nature: Consultancy (Strategy + Guidance) Execution: Supported by internal team Expectation: Committed, result-oriented approach

Success Metrics Quality Lead Generation Cost per Lead (CPL) Optimization Conversion Rate Improvement ROI on Ad Spend Funnel Performance Efficiency Budget: INR 12500–37500 Skills: SEO, Facebook Marketing, Email Marketing, Social Media Marketing, Digital Marketing, Google Ads, Facebook Ads