App Brand Awareness Campaign

My mobile app is live and needs a clear push to stand out in front of young professionals. The single most important objective is to lift brand awareness; downloads will follow once the right people recognise and trust the name.

Your role is to design and execute a coordinated strategy across social media, email marketing and content marketing. Begin with a quick audit of what I already have, then develop positioning and messaging that match the aspirations and pain points of career-focused users. LinkedIn and Instagram are obvious first stops, but I’m open to any social channel that helps us reach this demographic. Email workflows should nurture new leads, re-engage dormant ones and encourage referrals, while long-form content on the website or partner blogs reinforces authority.

Deliverables • Social posts and ad creatives (copy + visuals) ready to publish • Three email sequences: onboarding, nurture and re-engagement • Ten SEO-optimised article outlines geared toward young professionals • A reporting dashboard tracking impressions, mentions, referral installs and other awareness KPIs

Acceptance criteria: every asset delivered on schedule, campaign properly instrumented for analytics, and an initial uplift in brand mentions plus referral traffic from the target segment.

Mention any relevant case studies and the tools you favour—Meta Ads Manager, HubSpot, Buffer, Canva or similar—so we can hit the ground running. Budget: USD 30–250 Skills: Internet Marketing, SEO, Facebook Marketing, Marketing, Analytics, Email Marketing, Social Media Marketing, Digital Marketing, Content Marketing, Brand Management