Performance-Based Lead Generation Specialist

Project Title: Performance-Based Lead Generation for One-Way Taxi Service (Tamil Nadu) About Us: We operate a one-way Outstation taxi service across Tamil Nadu through our online platform. We are focused on providing affordable, reliable one-way drop taxi services between major cities/towns.

---

Objective: To generate high-quality, conversion-ready leads for one-way taxi bookings across Tamil Nadu at a cost-effective and scalable rate.

---

Scope of Work: The freelancer/agency will be responsible for:

1. Lead Generation Strategy o Identify and execute the most effective channels (Google Ads, Facebook/Instagram Ads, SEO, WhatsApp campaigns, classified platforms, etc.) o Focus on high-intent users searching for intercity taxi services
2. Campaign Execution o Set up, manage, and optimize ad campaigns (if applicable) o Create ad copies, creatives, and landing page suggestions (if needed) o Target key routes (e.g., Chennai–Coimbatore, Madurai–Trichy, etc.)
3. Lead Delivery o Provide leads via WhatsApp or Google Sheets o Leads must include: Name, Phone Number, Pickup & Drop Location, Travel Date
4. Lead Qualification o Ensure leads are genuine and interested in booking within a reasonable timeframe o Avoid fake, duplicate, or irrelevant leads

---

Payment Model: We are strictly looking for performance-based or hybrid models: • Preferred: Cost Per Lead (CPL) model • Alternative: Low fixed fee + performance incentive Payments will be made ONLY for: • Leads matching our service criteria (Tamil Nadu intercity travel)

---

Target Metrics / Expectations: • Minimum lead volume: To be proposed by freelancer • Expected CPL: To be proposed (should be competitive) • Conversion awareness: Preference for leads with high booking intent

---

Exclusions (Non-Payable Leads): • Out-of-service-area requests • Non-taxi-related inquiries

---

Freelancer Requirements: • Proven experience in lead generation (preferably in travel, taxi services) • Ability to work within tight budgets and optimize ROI

---

Duration: • Initial trial: 2–4 weeks • Long-term engagement based on performance

---

Risk & Responsibility Clause: • Freelancer is responsible for campaign performance and lead quality • Must transparently report traffic sources and strategies used • Any ad spend (if required) must be pre-approved

---

Bonus / Incentives: • Higher payouts for high-conversion leads • Long-term contract for consistent performers

---

How to Apply: Please include:

1. Your proposed strategy
2. Expected CPL
3. Past experience/results
4. Suggested channels for this business

---

Goal: Build a long-term partnership with a reliable lead generation expert who can scale profitably. Budget: INR 1500–12500 Skills: Internet Marketing, SEO, Google Adwords, Facebook Marketing, Advertising, Social Media Marketing, Conversion Rate Optimization, Digital Marketing, Lead Generation, Google Ads