Ongoing Marketing Support for Construction Company

Job Title: Marketing Support for Residential Construction Company (Ongoing

• Australia)

Job Description: We are a residential construction company based in Perth, Western Australia, specialising in custom homes, renovations, and extensions. We are implementing an internal marketing strategy and are seeking a reliable and experienced marketing freelancer to assist with execution and ongoing support.

This is not a full-service agency role. We are looking for a practical, hands-on person who can work alongside us to implement and maintain our marketing systems efficiently and cost-effectively.

Scope of Work:

We have developed a 12-month marketing plan and require assistance with the following:

1. Content & SEO Support

Assist with structuring and refining monthly blog articles (content will be drafted internally using AI tools) Basic on-page SEO (headings, keywords, meta descriptions, formatting) Uploading blogs to website (WordPress or similar)

1. Social Media Management (Light Touch)

Scheduling and publishing content (2–3 posts per week) Refining captions written internally Ensuring consistent branding and presentation Basic hashtag and audience optimisation

1. Paid Advertising Support

Setup and ongoing management of: Facebook / Instagram Ads Google Ads (search campaigns) Audience targeting, split testing, and performance monitoring Monthly performance reporting with recommendations

1. Funnel & Lead Generation

Assist with setup and optimisation of: Lead magnets Landing pages Email nurture sequences (content provided, needs refinement and implementation) Basic CRM integration (e.g. MailerLite, HubSpot or similar)

1. General Marketing Support

Provide guidance on improving conversions and performance Assist with implementing simple marketing systems and workflows Suggest improvements but remain mindful of budget and practicality

What We Will Handle Internally:

Initial content drafts (blogs, captions, emails using ChatGPT) Project photography and videos Day-to-day communication and approvals Overall marketing direction and strategy Rate: AUD 15–25/hr Skills: Internet Marketing, SEO, Link Building, Marketing, Email Marketing, Digital Marketing, Marketing Strategy, Social Media Management