Creative Lead

Role Overview Sett builds AI-powered playable ads for some of the biggest game studios in the world. Our agents generate playable ad code — but great playables need a creative brain steering the ship. Today, nobody in our operation owns playable quality end-to-end. You will. You'll be laser-focused on creative quality — writing briefs, reviewing output, and raising the bar on every playable we ship. You'll lead and manage a team of creative professionals doing the same. What You'll Do Write detailed creative briefs for playable ad production — translating game DNA, audience insights, and performance data into clear creative direction Review and provide sharp, actionable feedback on briefs from your team Review and provide detailed feedback on playable ads — mechanics, visuals, juice, UX flow — to make them both amazing and high-performing Manage and mentor a team of creative professionals on quality standards Stay informed on creative performance metrics and conduct creative research to guide decisions What You Bring Gaming industry background players convert. — non-negotiable. You understand how games are marketed and what makes Hands-on playable ad experiencegreat one looks and feels like. — you've created, directed, or optimized playable ads. You know what a Strong brief-writing skills — you can translate a game's identity into a clear, actionable creative brief Sharp feedback instincts — you can articulate exactly what's wrong with a playable and exactly how to fix it Creative performance awareness choices affect them — you understand performance metrics (CTR, IPM) and how creative Experience with competitive intelligence / creative research playable landscape — you've done structured research across the UA knowledge — you understand the user acquisition funnel and how creatives fit into it Leadership experience — you've managed or mentored creative talent Nice to Have Experience working with AI-generated content or AI-assisted creative pipelines Passion for generative AI and how it's reshaping creative production