Performance Creative Strategist / Content Producer (US Market)

About the Role INSTYTUTUM is a Swiss high-performance skincare brand scaling globally across the U.S., Europe, and the Middle East. We are looking for a Performance Creative Strategist / Content Producer with a game-changing mindset — someone who doesn’t just create content, but builds high-converting creative systems that drive growth. This is not a traditional content role. This role sits at the intersection of creative strategy, performance marketing, and production.

🔥 What You Will Own Creative Strategy & Production Develop bold, high-impact creative concepts for the U.S. market Own the full lifecycle of performance creatives: from idea → production → testing → scaling Turn skincare science into compelling, conversion-driven storytelling Create and oversee short-form video content (TikTok, Reels, YouTube Shorts) Generate hooks, angles, and narratives that capture attention and convert

Performance & Growth Build and scale creative-driven acquisition funnels Produce performance creatives for paid channels (Meta, TikTok, Google, YouTube) Work closely with media buyers to test, analyze, and scale winning creatives Continuously run creative experiments (A/B testing, iterations, new formats) Optimize content for conversion across ads, landing pages, and retention flows

Creative Systems & Scaling Build a repeatable system for creative testing and scaling Work with UGC creators, designers, and editors to produce high-volume creatives Identify trends, insights, and opportunities in the U.S. digital landscape Balance speed, volume, and quality in content production

🎯 What We’re Looking For 3–5+ years in creative strategy / performance marketing / content production (with performance focus) Proven experience creating ad creatives for paid social (Meta, TikTok) Strong understanding of creative testing, hooks, and conversion mechanics Experience working with U.S. market or global products Hands-on experience with short-form video and UGC formats Ability to combine creative thinking with data-driven decisions Background in IT product / mobile apps / DTC / beauty / wellness is a strong plus English: Upper-Intermediate+

❌ Not a Fit If You focus only on brand/content without performance metrics You have no experience with paid acquisition creatives You are looking for freelance / consulting / part-time work

💎 What We Offer Competitive above-market salary Official employment from day one 30 calendar days of paid vacation + sick leave Remote / hybrid format with Kyiv office option Strong onboarding and support Opportunity to build and scale a global creative engine from scratch

If you think in hooks, test ideas daily, and scale what works — we should talk.