Chief Marketing Officer at Regenesys Business School

About the position

Dear Applicant,

We have an excellent opening for CMO with one of our edtech client.

CHIEF MARKETING OFFICER

• Title
• Client
• Reports To
• Location
• Contract
• Chief Marketing Officer (CMO)
• Regenesys Business School (Regenesys Group)
• Group CEO / Executive Director, Regenesys Group
• 165 West Street, Sandton, Johannesburg (hybrid considered)
• Permanent; fractional/contract-to-perm considered for the right candidate

Lead generation is the #1 commercial priority for this role. The CMO will be accountable for:

• Building and owning a B2C and B2B demand generation engine across all schools and programmes
• Driving student enrolment pipeline - from awareness through application to admission confirmation
• Developing and managing corporate education lead generation targeting HR Directors, L&D Managers, and CEOs at mid-to-large corporates, government departments, and SOEs
• Defining MQL/SQL criteria and establishing handoff SLAs with the enrolment / admissions team
• Creating content-to-pipeline funnels via LinkedIn, SEO, Google Ads, email automation, and thought leadership
• Owning the Digital Regenesys brand and online programme marketing to maximise remote enrolment
• Positioning Regenesys as the authority in practical, Africa-focused business and leadership education
• Driving international market awareness in India, Kenya, and Nigeria alongside campus growth strategies
• Reporting on pipeline contribution, cost-per-enrolment, CAC, and marketing ROI to the Executive team

Candidate Profile

• Title History
• Experience
• Lead Gen Type
• Sector
• Geography
• Tools
• Team Management
• Digital First
• International
• CMO / VP Marketing / Head of Marketing / Marketing Director
• 12-20 years total; 5+ years at Director level or above
• B2C enrolment funnels AND B2B corporate training pipelines - both required
• Higher education, EdTech, professional training, B2B services, SaaS, financial services
• South African based; Africa multi-market exposure advantageous
• HubSpot / Salesforce, Google Ads / SEO, LinkedIn Ads, email automation, CRM reporting
• Has led a marketing team (3-10 direct reports); can build and develop capability
• Strong digital marketing foundation - SEO, paid media, content, social, analytics
• Africa or emerging-market multi-campus/geo experience is a significant plus

Corporate Training & Professional Development

• PwC Academy SA | Deloitte Learning | EY Africa Learning & Development
• Gordon Institute of Business Science (GIBS) Executive Education
• USB Executive Development (University of Stellenbosch Business School)
• SABPP (SA Board for People Practices) - marketing leads

B2B Services / SaaS (B2C + B2B Lead Gen Experience)

• Sage South Africa | Oracle NetSuite Africa | SAP Africa
• Discovery Vitality / Discovery Business - digital marketing leaders
• Standard Bank / FNB Business - digital and demand generation marketing

Please share your CV on [Email Address Removed]

Desired Skills:

• marketing
• chief marketing officer
• marekting director
• VP marketing
• Nike