Coordinator - Digital Community
Description
Education A minimum of degree in digital marketing, Communication, PR or related field from an accredited University/Institution Experience: A minimum of 2 years total experience in marketing and/or communications. Experience in Telecommunication or Fintech is preferred. Experience working in a global/multinational enterprise with a good understanding of emerging markets is preferred. Content creation Create, schedule, and publish engaging content and campaigns across multiple social media platforms and websites. Demonstrate strong copywriting skills and asset creation to develop messaging that aligns with MTN’s brand personality and prompts audiences to take action. Collaborate with MTN's creative agency and marketing stakeholders to build campaigns, content, and strategies for social media engagement. Execute a content plan to increase awareness about integrated campaigns, product awareness, product education, uptake, and usage. Community Management Support the growth and nurturing of MTN's social media audiences, aiming to increase engagement rate and valuable actions. Be audience centric, focusing on platform and community moderation, as well as direct audience engagement. Analytics and Reporting Deliver regular analysis and reports on social media metrics, content performance, and campaign results. Trend Monitoring and Research Staying updated on the latest trends, tools, and best practices - research industry trends, monitor competitor activities, and identify new opportunities for the brand to leverage on social media platforms.
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