Head of SEO
Description
BettingJobs is partnering with a leading online casino operator in their search for a Head of SEO to join their team based remotely. Key Responsibilities: SEO Strategy & Organic Acquisition Leadership
- Develop and execute the full organic search strategy across all brands and markets
- Drive brand search dominance and SERP control
- Monitor affiliate ecosystems and competitor search strategies
- Lead link authority and backlink growth strategies
- Develop satellite SEO site strategies for traffic capture
- Drive long-term organic acquisition growth Brand Protection & SERP Control
- Monitor brand SERPs and identify brand hijacking
- Manage brand protection domains and mirror strategies
- Coordinate domain migration and search visibility strategies Satellite SEO Network Development
- Develop internal SEO satellite websites targeting brand and competitor queries
- Identify high intent search opportunities
- Coordinate development and content teams Technical SEO Oversight
- Ensure optimal site architecture and indexation control
- Manage crawl optimisation and page performance
- Oversee domain migrations and redirects Requirements:
- 6-8 years SEO experience with at least 3 years in iGaming or highly competitive industries
- Experience managing large scale SEO projects across multiple domains
- Deep understanding of affiliate SEO ecosystems
- Success Metrics
- Organic acquisition growth
- Brand SERP dominance
- Reduction of traffic leakage to affiliates
- Increased search visibility in key markets
Consultant
XXXX XXXX
Recruitment Consultant
7485 346 100) Reference number: 1330384R Profession:Company: Betting JobsDate posted: 2nd Apr, 2026
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