VP Product Marketing - Workday Product

Posted 2 Days Ago Be an Early Applicant Belfast, County Antrim, Northern Ireland, GBR Belfast, County Antrim, Northern Ireland, GBRAs VP of Product Marketing, lead global strategy, oversee product content, enhance messaging, manage launches, drive demand, and mentor a high-performing team.The summary above was generated by AI Join Kainos and Shape the Future

At Kainos, we’re problem solvers, innovators, and collaborators - driven by a shared mission to create real impact. Whether we’re transforming digital services for millions, delivering cutting-edge Workday solutions, or pushing the boundaries of technology, we do it together.

We believe in a people-first culture, where your ideas are valued, your growth is supported, and your contributions truly make a difference. Here, you’ll be part of a diverse, ambitious team that celebrates creativity and collaboration.

Join us and be part of something bigger.

JobProfile

As VP of Product Marketing, you will define and lead the global product marketing strategyfor our Workday Products Business Unit.You’lltranslateproduct vision into differentiated positioning and commercially impactful go-to-market plans aligned to growthobjectives. You will act as the strategic bridge between Product, Sales,Innovation Teams, and Marketing, ensuring launches, messaging, and enablement drive pipeline, revenue, andretention/upsell.Leading a high-performing team, you will use market insight, competitive intelligence, andproductperformance data to maximise commercial impact and strengthen our market position.

Your key responsibilitieswillinclude:

• Own and implement Product Marketing Strategy and Leadership by defining the product marketing strategy aligned to company and Business Unit growthobjectives, translating product vision and roadmap into compelling market positioning and commercial strategy. Lead and mentor a global product marketing team, ensuring the right capabilities, structure and performance standards are in place to support current priorities and future growth, while owning the product marketing budget and ensuring investment delivers measurable commercial impact.

• Own and leadProduct ContentStrategy bycreating a consistent framework forcontent: a standard set of deliverablesforall productsacross the customer journeyfrom top-of-funnel through to sales and post-sales engagement.Developa standard approachfor storytelling and narratives to drive customer engagementand interestto inspire andaccelerate customer interest in our products.

• Own and leadPositioningand Messaging bydeveloping clear,compellingand differentiated value propositionsandmessaging frameworks that articulate our unique strengths in the market. Ensure consistency and clarity of positioning across all regions, industries and channels,establishingwell-defined ideal customer profiles, buyerpersonasand segmentation strategies.Equip Sales teams with compelling tools, messaging,playbooksand proof points that improve win rates, accelerate dealvelocityand increase average deal size.

• Own and deliver Go-to-Market and Launch Excellence by defining the global GTM strategy forourproducts,ensuring strong alignment to commercial priorities and growthobjectives. Design and implement structured launch frameworks that drive commercial readiness across Product,Salesand Marketing, partnering closely withcross-functional teamsto align campaigns to pipeline goals. Ensure tight integration between product roadmap milestones and commercial activation plans to maximiseimpact.

• DriveCampaigns and Commercial impact Collaborate with SDR and field marketing teams to generate high-quality demand aligned to target segments, and actively support strategic opportunities through messaging refinement, executiveengagementand deal-specific value articulationin close partnership with sales.

• Lead Market, Competitiveand Customer Insight initiatives by embedding voice-of-customer programmes and elevating customer storytelling to strengthen credibility and relevance. Analyse market trends, competitivedynamicsand analyst perspectives to inform strategic decisions,identifyingwhitespace opportunities and supporting robust business cases for new investments and portfolio expansion.Lead competitive intelligence programmes to sharpen differentiation, strengthen salesconfidenceand continuously refine our market story.

• OwnReporting and ROI by definingclear KPIs to measure product marketing effectiveness across pipeline, revenue,adoptionand marketperception,establishinga culture of measurement, experimentation and continuous improvement, and reporting regularly to executive leadership on performance,insightsand growth opportunities.

• Putting people first & developing others: You’llmanage,coachand developseveral?staff, with a focus on managing employee performance andassistingin their career development, supporting a culture of wellbeing and inclusion.?

Minimum (essential) requirements :

• Proven experience in a senior Product Marketing or Go-to-Market leadership role within a technology or professional services environment, withclear evidenceof commercial impact.

• Demonstrated success in defining positioning,storytelling,messaging and differentiated value propositions for complex products or solutions.

• Strongtrack recordof leading global product launches and executing structured go-to-market strategies aligned to revenueobjectives.

• Experience partnering closely with Product, Sales, RevenueOperationsandleadership to drive growth and market alignment.

• Proven ability to build, mentor and scale high-performing product marketing teams in a growth organisation.

• Strong commercial acumen with evidence of influencing pipeline growth, win rates and revenue performanceincl. retention/upsell

• Solid understanding of CRM, marketingautomationand data-driven performance measurement frameworks.

• Exceptional communication and stakeholder management skills, with the executive presence to influence at senior leadership and board level.

Desirable:

• Degree or higher in Marketing,BusinessCommunicationsor a similar relevant discipline.

• MBA or other relevant post-gradqualification.

• Significant technology/ SaaS experience.

• Experience within the Workday ecosystem.

Embracing our differences

At Kainos, we believe in the power of diversity, equity and inclusion. We are committed to building a team that is as diverse as the world we live in, where everyone is valued, respected, and given an equal chance to thrive. We actively seek out talented people from all backgrounds, regardless of age, race, ethnicity, gender, sexual orientation, religion, disability, or any other characteristic that makes them who they are. We also believe every candidate deserves a level playing field.

Our friendly talent acquisition team is here to support you every step of the way, so if you require any accommodations or adjustments, we encourage you to reach out.

We understand that everyone's journey is different, and by having a private conversation we can ensure that our recruitment process is tailored to your needs.