Product Marketing Manager (DanceBit)

About project

Dancebit turns exercise into a dance party with dance workouts set to energizing beats. Professional instructors guide you through easy-to-follow choreographies that help you burn calories, improve coordination, and build strength. It’s the perfect app for anyone looking to stay fit and active through dancing at home. Responsibilities: Own funnel optimization across traffic sources Analyze CR by stage (Start → Paywall → Checkout → Purchase) Run monetization experiments (upsell, pricing, cancel flows) Align product experience with marketing promises Launch and validate new funnels Work on LTV growth initiatives Collaborate with dev & QA on implementation Work with localized funnels Support email & retargeting flows from the product side Conduct market, competitor, and audience research to generate growth hypotheses Requirements: 1+ years of experience in Product Marketing / Growth / Monetization Strong analytical thinking Understanding of funnel metrics and subscription economy Experience working with paid traffic products Experience running A/B tests Ability to define hypotheses and measure impact Comfortable working with dashboards and CR analysis Would be a plus: Experience with mobile subscription products Experience working with funnel builders Experience with pricing & geo experiments Experience with LTV modeling Experience working in EdTech Personal qualities: Ownership mindset Strategic + operational management skills Structured thinking Comfortable with ambiguity High initiative Growth-oriented Mastery of the following technologies/tools the team uses: Any funnel builder A/B test tool (GrowthBook) Tableau (analytics dashboards) Figma, Airtable, Marketing Spy Tools (Bigspy, SensorTower) Email platforms (retarget flows — reteno) Microsoft Clarity Notion / Jira / Slack AI tools (content & creative iteration) Employee Benefits: Remote-First Culture: Our team is diverse and extensive, just like our product portfolio. We provide a flexible working schedule and let you work anywhere in the world, either remotely or in one of our corporate hubs Сoworking Compensation: We provide 100% compensation for coworking spaces in Ukraine (except Kyiv, where we have a cozy and autonomous hub) and 50% compensation for coworking spaces worldwide to make sure that everyone has a comfortable and inspiring workspace Free Office Lunches: We want you to stay fueled and focused, so we provide delicious free lunches for everyone working from our hubs. It’s one less thing for you to worry about during a productive workday Flexible Public Holidays Policy: Gismart provides its employees with 6 fixed public holidays per year and gives them the freedom to choose 5 additional holidays to their liking 100% Sick Leave Compensation Mental and Physical Health: To help you stay happy and healthy, Gismart will partially cover your medical insurance, sports activities, and therapy costs Personal Equipment Policy: Of course, we’ll provide you with all the equipment you need or cover the maintenance cost for your own tools Personal Learning and Development: We love to see you learn and grow, so Gismart will cover 70% of your professional development courses. We’ll also pay for 100% of corporate English courses Time-Off Policy: Every employee gets 18 working days of paid vacation and 3 personal days per year, with an extra day added for each year at Gismart Corporate Events: We are remote-first, but we love meeting up in person. Whenever possible, we organize corporate events and team-building activities across all Gismart hubs