Head of Ecommerce & Trading

About Us The Rodial Group was founded by London-based entrepreneur, speaker and best-selling author XXXX XXXX in 1999. She has been creating bestselling skincare for over 25 years for skincare sister brands Rodial and Nip + Fab. Rodial, with its hi-tech, innovative and iconic skincare and complexion products, is loved and used by customers and high-profile names around the world, while Nip + Fabs mission is simple: to provide customers with luxury, science-based skincare formulations at high-street prices and empower them with ingredient knowledge. We are a female-led and founded independent group and live by our values. We champion each other and encourage ourselves and our customers to aim high through our products, events, engagements, publications and high-profile partnerships. Today, both Rodial and Nip + Fab products are available worldwide in 30+ countries, in both prestigious luxury department stores and multiple high-street retailers and pharmacies. Please note, we work 4 days a week in our offices in W11 and one day from home.

The Opportunity

The Head of Ecommerce & Trading is responsible for owning and driving the global ecommerce strategy, trading performance, and digital customer experience. This role leads all aspects of online revenue generation, including trading, performance marketing, CRM, and onsite optimisation. The successful candidate will combine a strategic mindset with a hands-on approach, ensuring that digital channels deliver best-in-class customer journeys, strong commercial performance and sustainable growth.

A key focus of the role is leveraging platforms such as Shopify, Klaviyo, and AWIN to optimise performance, alongside effective management of external agencies and internal teams.

Key Responsibilities

• Own and deliver the global ecommerce, trading, and digital marketing strategy to drive revenue growth, profitability, and ROI
• Lead the ecommerce platform (Shopify) and digital roadmap, overseeing site functionality, integrations, compliance, and continuous innovation
• Drive performance marketing across all channels, managing agency and partner relationships to optimise customer acquisition and efficiency
• Own CRM and customer lifecycle strategy, including segmentation, loyalty, and retention to maximise lifetime value
• Lead site optimisation, CRO, and user experience improvements, using data and insights to enhance conversion, AOV, and engagement
• Set and manage budgets and forecasts, aligning trading plans with stock availability and operational execution
• Own reporting and performance analysis, identifying growth opportunities and ensuring delivery against commercial objectives
• Oversee content, promotional, and campaign planning, ensuring alignment with brand, marketing, PR, and retail activities
• Ensure a seamless end-to-end customer experience from acquisition through to delivery
• Lead, develop and inspire a high-performing team, acting as a hands-on leader across key initiatives

GENERAL

• Contribute to the overall business direction and strategy
• Carry out additional duties when reasonably requested and where necessary within the defined levels of responsibility and accountability of the role

The successful candidate will have the following:

• Previous experience at this level, particularly in building and implementing an online strategy for acquisition and retention across multiple digital channels including paid search, paid social, affiliates, email and organic search
• Strong understanding of Shopify, Klaviyo, Google Analytics, Meta and other paid ad platforms as well as SEO and PPC
• Ability to juggle multiple projects and understand cost, resource and technological requirements needed to fulfill projects
• Experience in managing a team and developing their skill set
• Experience in managing third party agencies and warehouse relationships
• Strong analytical skills for evaluating site analytics and customer data to report against business KPI's and provide invaluable insight to senior stakeholders to help shape ongoing marketing strategy
• Literacy skills: able to demonstrate effective written communication and copywrite
• Numeracy skills: excellent commerciality, with ability to make practical use of relevant management information
• Ability to use independent judgement
• Excellent attention to detail
• Strong prioritisation and time management skills
• Self-sufficient, confident leader able to influence stakeholders at all levels and work effectively across all departments
• Have an interest in digital trends and advancements