Marketing & Branding Executive

Job Summary

The Marketing & Branding Executive is responsible for developing and executing marketing strategies while also supporting in-house graphic design needs. This role ensures strong brand consistency, engaging visual communication, and effective marketing campaigns to support business growth.

Key Responsibilities

1. Branding & Marketing Strategy

• Support the development and execution of branding strategies.
• Ensure consistent brand identity across all platforms and materials.
• Assist in product and market positioning.

2. Graphic Design & Visual Content

• Design marketing materials including brochures, product catalogues, company profiles, and presentations.
• Create digital assets for social media, website, and campaigns.
• Ensure all designs align with brand guidelines and visual standards.
• Work on video visuals or motion graphics.

3. Campaign Management

• Plan and execute marketing campaigns (online and offline).
• Coordinate content and design for campaigns.
• Monitor performance and suggest improvements.

4. Digital Marketing & Website

• Manage and update website content, including product information.
• Coordinate with IT/SEO teams for website performance.
• Support social media management and digital presence.

5. Content & Collateral Development

• Develop and update marketing materials and sales tools.
• Collaborate with internal teams to ensure accuracy of content.
• Liaise with external vendors when required.

6. Lead Generation & Sales Support

• Support marketing-driven lead generation activities.
• Work closely with sales teams to align campaigns with business goals.
• Assist in market research and competitor analysis.

7. Coordination & Reporting

• Coordinate with internal teams and external partners.
• Track progress of marketing activities and campaigns.
• Prepare reports on marketing performance and outcomes.

Qualifications & Requirements

• Bachelor’s degree in Marketing, Graphic Design, Communications, or related field.
• 2–5 years of experience in marketing and/or graphic design.
• Proficiency in design tools (e.g., Adobe Illustrator, Photoshop, InDesign, Canva).
• Basic knowledge of digital marketing and branding principles.
• Good project coordination and communication skills.

Key Skills

• Strong graphic design and visual storytelling skills
• Creativity with attention to detail
• Time management and ability to handle multiple projects
• Good communication and teamwork skills
• Basic understanding of branding and marketing strategy