Marketing Specialist

The Role:

You will be responsible for :

• Developing and executing a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities.
• Creating and managing all marketing material and collateral in line with brand direction.
• Implementing online marketing activities including Social Media, SEO/SEM, demand generation, leads generation, etc.
• Tracking effectiveness of various campaigns and course correcting as required.
• Managing communications spend and working with vendors and agencies, to create and/or localise communications and marketing activities and develop supporting assets.
• Leading the planning and implementation of PR and initiatives related to the brand.
• Planning and executing CRM, marketing automation and lifecycle marketing initiatives.
• Using customer insights to construct effective CRM campaigns.
• Measuring, monitoring and analysing effectiveness of email marketing activities against goals (ROI & KPIs).

Ideal Profile:

• You have at least 2 years experience ideally in Customer Service or Marketing Communications within Financial Services industry.
• Experience within would be a strong advantage.
• You are highly goal driven and work well in fast paced environments
• You are adaptable and thrive in changing environments
• You are a strong networker & relationship builder

What's on Offer?

• Strong opportunities to progress your career
• Attractive Salary & Benefits
• Opportunity to make a positive impact