11 - 50 employees

Founded 2018

Health • Education • Entertainment

Ruby Labs is a company that creates cutting-edge consumer products designed to innovate across health, education, and entertainment sectors. With a commitment to enhancing lives and making a positive impact, Ruby Labs is at the forefront of technological progress. Their diverse portfolio reflects their dedication to innovation in vital sectors of society, specifically health and wellness, pharmaceuticals, education, and entertainment. Ruby Labs has a self-funded model that empowers them to pursue ambitious ideas independently. The company boasts over 100 million annual users and has a track record of sustained growth over 6 years, delivering products that are adopted by millions.

Senior Copywriter, Content Lead

🔥 15 hours ago

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11 - 50 employees

Founded 2018

Health • Education • Entertainment

📋 Description

• Owning the Blog: Architecting, launching, and managing the blog to serve as our primary organic growth engine. • Driving Organic SEO & Trust: Writing compelling, high-ranking, long-form content that educates searchers and clearly demonstrates the ongoing value of our 5 search funnels. • Combating Churn: Creating strategic, reputation-building narratives that counteract the friction of our fast-paced acquisition funnels, turning quick conversions into long-term, retained subscribers. • Global Localization: Collaborating with our teams to ensure your core messaging translates and performs effectively across our highly profitable international markets (EU, UK, US). • Cross-Departmental Collaboration: Dedicating a percentage of your time to act as a strategic copy resource for Product and Marketing—refining UX/UI copy, lifecycle emails, and high-converting ad creatives.

🎯 Requirements

• Senior-Level Autonomy: You don't need hand-holding. You thrive in a fast-paced, 20+ person agile startup where you are trusted to figure things out and execute rapidly. • Exceptional Storytelling: You know how to write copy that is authoritative yet accessible, easily explaining complex OSINT concepts (like Phone and VIN reverse lookups) to everyday consumers. • Growth & SEO Mindset: You understand how to write for humans first, but optimize for search engines, bridging the gap between creative copywriting and organic acquisition. • Strategic Empathy: You understand the balance between aggressive growth marketing and the need for empathetic, brand-building content that reduces subscriber churn. • OKR-Driven Mentality: You are highly motivated by performance metrics, comfortable working in parallel across multiple initiatives, and eager to hit commonly agreed targets.

🏖️ Benefits

• Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a