11 - 50 employees

Founded 2018

Health • Education • Entertainment

Ruby Labs is a company that creates cutting-edge consumer products designed to innovate across health, education, and entertainment sectors. With a commitment to enhancing lives and making a positive impact, Ruby Labs is at the forefront of technological progress. Their diverse portfolio reflects their dedication to innovation in vital sectors of society, specifically health and wellness, pharmaceuticals, education, and entertainment. Ruby Labs has a self-funded model that empowers them to pursue ambitious ideas independently. The company boasts over 100 million annual users and has a track record of sustained growth over 6 years, delivering products that are adopted by millions.

Head of User Acquisition

🔥 3 hours ago

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11 - 50 employees

Founded 2018

Health • Education • Entertainment

📋 Description

• Own acquisition strategy, budget allocation, and scaling execution across Meta (Facebook/Instagram) and Snapchat. • Lead internal UA specialists and external agencies. Set direction, enforce accountability, and drive execution quality. • Build and run a high-velocity creative testing pipeline. Define winner criteria, kill weak concepts fast, and scale winners immediately across variations and localizations. • Define and maintain the full creative testing system: structure, naming conventions, decision rules, and learnings loop. • Own CPA, CVR, ARPU, and LTV tracking. Deliver structured performance reporting daily and weekly. Maintain full channel transparency for leadership. • Enforce compliance frameworks across all creatives and funnels. Audit rejections, extract patterns, and define rules for future scaling. • Build automated flows to monitor competitor ads, offers, and creative patterns. Feed insights directly into growth and creative decisions. • Establish and enforce UA business operations including reporting loops, spend monitoring, and cross-team coordination. Implement automation tools to scale efficiently.

🎯 Requirements

• 5+ years of experience leading user acquisition with a proven track record scaling paid campaigns profitably on Meta and Snapchat. • Experience managing internal teams and external agencies simultaneously. • Strong background in creative testing pipelines and data-driven optimization. • Advanced skills in A/B testing, marketing analytics, and ad automation tools. • Experience in sweepstakes, online gaming, or subscription-based consumer products is a strong plus. • Proven ability to establish and manage business processes with strict operational discipline. • Exceptional attention to detail, operational rigor, and an accountability-first mindset. • Fluent in English.

🏖️ Benefits

• Remote Work Environment: Embrace the freedom