CRM Manager

🔥 1 hour ago

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11 - 50 employees

Growe Talents is a recruitment agency specializing in the iGaming sector, focused on matching ambitious professionals with roles that drive both personal career growth and business performance. Born from the expert recruitment team at Growe, the company connects talent with opportunities across functions such as software development, CRM, marketing, content, and risk, and emphasizes meaningful matches based on skills, values, and growth potential. Growe Talents also promotes global opportunities, performance-driven rewards, and benefits aimed at supporting candidates and clients in a fast-paced, innovative industry.

📋 Description

• Design, launch, and optimise end-to-end CRM journeys across multiple channels, including Welcome, Retention, and Reactivation flows; • Own and execute a localised CRM strategy focused on increasing player lifetime value, improving retention, and reducing churn; • Define and evolve customer segmentation, including behavioural, value-based, and lifecycle approaches, to enable highly targeted promotions; • Collaborate closely with Product to integrate and promote gamified and other product features within the CRM lifecycle; • Propose, test, and scale new promotional mechanics, offers, and communication approaches based on data; • Own campaign planning and execution across channels, ensuring high quality, consistency, and performance; • Deep dive into key CRM performance metrics; • Translate data into actionable insights to improve communication strategy and bonus efficiency; • Align CRM initiatives with Marketing and Product priorities to ensure a consistent user experience.

🎯 Requirements

• 2+ years of experience in CRM or lifecycle marketing, in iGaming, with experience across both sportsbook and casino products; • Proven experience deg and executing CRM campaigns across the full lifecycle, including onboarding, retention, and reactivation; • Strong understanding of business KPIs, such as NGR, Active Days, Churn Rate, and ARPU, with the ability to translate data into actions; • Proven experience with CRM and performance tracking tools, such as Tableau or similar; • Understanding of segmentation strategies, including behavioural, value-based, and lifecycle approaches; • Strong interest in gamification and player psychology, with a clear understanding of user engagement drivers; • Experience working with cross-functional teams, including Product, Marketing, and Analytics, and aligning CRM initiatives with broader business goals; • Intermediate English and higher, both spoken and written.

🏖️ Benefits