Brand Launch & Growth Operator

Overview

We’re launching a premium functional beverage brand in the UK and looking for a highly creative, execution-focused operator to own the launch.

This is a content-first brand. Success will be driven by:

If you understand how products go viral and convert through content, this role is for you.

What You’ll Own (Execution Role)

This is not a strategy-only role. You will plan and execute.

1. Social Media Launch (Top Priority) • Build and execute TikTok and Instagram launch strategy • Plan and post daily or near-daily content • Create or direct viral-style short-form videos

2. UGC and Creative Direction (Core Focus) • Write content briefs (hooks, angles, formats) • Produce and manage: • AI-generated creatives

You must understand what converts on TikTok.

1. Brand Story and Visual Direction • Refine and execute: • Ensure consistency across:

2. Launch Execution • Build a 30–60 day launch plan • Execute:

3. Amazon UK (Execution) • Create listing copy (SEO optimised) • Manage hero images and infographics (can outsource)

4. TikTok Shop • Set up TikTok Shop (UK)

5. Website • Work with developer to ensure:

What Success Looks Like (First 30–45 Days) • Social pages launched with consistent, high-quality content • First 50–200 orders • Early traction (views, engagement, conversions)

Ideal Candidate • Experience launching consumer brands (especially TikTok-first) • Strong understanding of: • Hands-on execution mindset (not just strategy)

Must Include in Your Application

To be considered, you must include:

1. TikTok or Instagram accounts you’ve grown
2. Examples of UGC or ads you’ve created
3. Brands or products you’ve helped launch
4. A short answer to this question: “How would you get the first 100 sales for a new hydration product?”

Do Not Apply If • You only focus on paid ads without content or UGC experience Ongoing monthly retainer to be discussed after successful launch based on performance

Budget: USD 700 (Fixed Price)

Proposals: 13 freelancers have applied