Marketing & Enrolment Specialist

About the role We are looking for a Marketing & Enrolment Specialist who thrives in a hands-on, execution-focused environment. This role is central to ensuring a seamless learner journey—from first enquiry through to successful enrolment. You will support daily enrolment operations, execute marketing activities, manage leads, and work with CRM and automation tools to deliver a high standard of service. While your ideas and insights are valued, your primary focus will be reliable execution, operational excellence, and consistent delivery . Key Areas of Responsibility include but are not limited to: Marketing Execution & Enrolment Enablement Support the execution of marketing campaigns across paid, owned, and direct channels Maintain and update course landing pages to optimise clarity and conversion Develop and manage marketing collateral (brochures, emails, adverts) aligned to brand standards Enquiry Management & Learner Experience Manage inbound enquiries and support the full lead lifecycle using CRM and automation tools Engage across multiple learner touchpoints (email, web, chat, messaging platforms, AI tools) Monitor enrolment and payment processes, escalating issues where necessary Systems, Data & Performance Tracking Maintain accurate data across marketing and CRM systems Execute workflows and ensure system integrations function effectively Track and report on key metrics such as enquiries, conversions, and response times Automation & Continuous Improvement Leverage AI and automation tools to improve efficiency and learner experience Identify opportunities for process improvements based on operational insights Qualifications Degree or diploma in Marketing, Communications, Digital Media, Commerce, or related field Approximately 3 years’ experience in marketing execution across multiple channels Experience with CRM systems, digital marketing tools, or enrolment platforms Certifications in digital marketing, analytics, or AI tools are advantageous Practical experience may be considered in lieu of formal qualifications Skills & Competencies Strong attention to detail and process discipline Ability to manage multiple priorities and deadlines Consistent follow-through and operational reliability Data accuracy, reporting, and interpretation skills Clear and professional written communication Adaptability to new tools and technologies Interest in automation and continuous improvement Sound judgement in problem-solving and escalation