Senior Manager - Regional Marketing

Job Identification: 6847 Mission Drives business growth and brand excellence by developing and executing regional marketing strategies that cascade brand and product propositions across all channels and touchpoints. Leverages cross-functional collaboration to deliver impactful marketing activations, trade visibility, and customer education initiatives that drive brand preference, product adoption, and revenue growth. Ensuring consistent brand identity and maximizing brand activation opportunities, the role contributes to MTN's market share growth and competitive advantage. Responsibilities Develop and execute annual /regional marketing plans for customer education, brand preference, brand loyalty and product/proposition adoption in the regions Work with the integrated marketing agency to develop regional adaptations of campaigns being developed by the master brand team Ensure all campaigns are speedily deployed across the appropriate channels in the regions at the same time a national campaign goes live. Articulate a clear and compelling strategy for channel marketing for regional propositions and other products & services. Create and implement a long-term retail/on-ground strategy, producing a yearly “boots on the ground strategy” working the Sales team and other industry sectors to achieve business KPIs Ensure MTNN’s corporate identity is adhered to on all trade communication materials working with the Master brand team Compile regional competitive intelligence using detailed market and audience analysis. Ensure standardization of communication materials in all channels, MTN shops and the trade in line with corporate identity compliance Work with the sales team to ensure retail audit of all MTN stores Prepare communication material deployment plans for all channels in the regions to ensure materials deployed are in line with Business priorities Identify and take advantage of new business opportunities, e.g., partnerships with FMCGs and other sectors through value-based symbiotic relationships to push product adoption in the trade. Maintain leadership in trade visibility in key commercial nerve centres and revenue generating markets working with the GTM teams. Drive customer education in the channels working with the Sales Measure and report performance of all field activations and assess against goals (ROI and KPIs) working with the sales team Identify new local trends/insights in the regions to enhance communication and brand relevance in the regions Organize mystery shopping to ensure product knowledge of customer interfacing staff Lead and coordinate the activation agencies/sales reps to deliver on all KPIs set for on-ground product adoption activities/regional sponsorships working with the sales teams Articulate agency /sales rep KPIs for all activations working with the respective commercial functions Budget optimization for greater efficiency and output. Requirements Education: A First Degree in Marketing, Mass Communication, a Business-r