Marketing Assistant

Main Responsibilities Support the development and execution of communication and media plans, including the implementation, monitoring, and performance analysis of marketing activities, to ensure alignment with the Company’s branding and strategic objectives. Assist in executing brand, customer experience, and loyalty initiatives that strengthen brand equity, increase online engagement and sales, drive revenue growth, and reinforce top-of-mind awareness among internal and external stakeholders. Coordinate with external vendors and service providers for the production, delivery, and inventory management of marketing collaterals, ensuring quality, timeliness, and brand compliance. Support the planning and execution of integrated media campaigns across digital and traditional channels to enhance visibility and market reach. Contribute to lead-generation initiatives aimed at supporting sales performance, revenue growth, and sustained brand awareness. Support and strengthen the Company’s brand identity through consistent internal and external communications, media presence, and adherence to brand guidelines. Marketing and Brand Management: Engage in market research to capture industry trends, project pipelines, and potential leads, and effectively apply this intelligence to enhance our marketing strategies. Develop and execute clear online and offline marketing plans to successfully launch new products. Measure the effectiveness of all initiatives by reporting on key results against predefined objectives (KPIs) and conducting thorough cost-benefit analyses to assess the net impact of our activities. Serve as the brand custodian online, ensuring strict adherence to Ignite's brand equity, character, and visual identity. Oversee the production of company-branded collateral and corporate gift items, actively managing the identification and negotiation process with relevant vendors, suppliers, stakeholders, and business partners. Organize customer visits to guarantee satisfaction, gather impactful customer testimonials for our online campaigns in accordance with Ignite’s policy, and ensure that our virtual marketing initiatives are relentlessly customer-centric and responsive to their needs. Coordinate media buys and establish strong relationships with press, influencers, and advertising partners to amplify our reach and impact. Digital Engagement & Content Management: Manage and grow the Company’s social media presence across platforms including Facebook, LinkedIn, Instagram, X (Twitter), and YouTube through content creation, scheduling, community engagement, and performance analytics. Develop, implement, and oversee social media strategies that drive audience engagement, website traffic, lead generation, and sales conversion. Plan and maintain an integrated content and campaign calendar covering social media, digital advertising, newsletters, webinars, and key business events to support marketing and sales objectives. Engage with online audiences by resp