Head of Marketing

The Head of Marketing will provide strategic oversight and leadership for all marketing, digital, and communication activities. This role ensures that marketing initiatives drive brand growth, customer engagement, sales, and overall business performance. The position requires expertise in digital marketing, PR, sales-driven campaigns, team management, and creative execution. Key Responsibilities Strategic Marketing Oversight Develop and implement the overall marketing strategy aligned with organizational goals. Monitor and evaluate marketing performance metrics, providing regular reports to senior management. Conduct market research and competitor analysis to inform campaigns and strategic initiatives. Sales-Driven Marketing Strategies Design marketing campaigns that directly support revenue growth and sales objectives. Collaborate with the sales team to ensure alignment of marketing activities with sales targets. Develop and execute product promotion campaigns to increase customer acquisition, retention, and market share. Analyze customer behavior and market trends to identify opportunities for upselling, cross-selling, and new product launches. Set measurable KPIs for campaigns tied to revenue targets and monitor performance regularly. Optimize marketing spend for maximum ROI, focusing on channels that generate high quality leads. Public Relations & Corporate Communication Develop PR strategies that enhance brand reputation and corporate image. Manage media relations, press releases, corporate announcements, and events. Coordinate product launches and media engagements to generate positive publicity. Handle crisis communications and maintain consistent, professional messaging. Monitor media coverage and public sentiment, providing insights for strategic decisions Team Leadership & Management Lead, mentor, and manage the marketing team to ensure high performance and professional growth. Allocate resources efficiently and coordinate cross-functional marketing projects. Promote collaboration across departments and ensure smooth execution of campaigns. Digital Marketing & Creative Execution Oversee digital marketing campaigns including SEO, SEM, social media, content marketing, and email campaigns. Hands-on involvement in graphic design and creative content development. Ensure brand consistency across all digital and offline channels. Product Knowledge & Customer Engagement Maintain deep knowledge of company products and services to support marketing  initiatives. Utilize CRM software to track leads, customer interactions, and campaign effectiveness. Develop customer engagement strategies to enhance loyalty and retention. Other Responsibilities Develop marketing policies, procedures, and internal controls. Provide input on marketing budgets and financial planning. Stay updated on emerging marketing trends, technologies, and best practices. Qualifications & Experience Minimum 10 years of professional work experience, including at least 4 years in co