Growth Manager

Role Summary The Growth Marketing Manager is responsible for building and scaling ALX Nigeria’s learner acquisition engine , driving demand, conversion, and revenue. This is a revenue-focused growth role , not a traditional marketing role. You will operate across marketing, community, partnerships, and content , ensuring all growth efforts translate into: Qualified leads Paid enrolments Activated learners You Will Be Expected To Combine Data-driven decision-making Creative campaign thinking Community-led growth Rapid experimentation Success In This Role Means Nigeria remains ALX’s top revenue market globally Growth becomes predictable and scalable ALX becomes a dominant voice in digital skills and the future of work Specific Responsibilities Own Growth Strategy & Revenue: Design and execute the learner acquisition strategy to drive enrolments, payments, and revenue growth. Manage & Optimise the Funnel: Own the full learner journey (awareness → activation), identifying and fixing bottlenecks to improve conversion and performance. Lead Campaigns & Channel Expansion: Execute and optimise multi-channel campaigns (paid, organic, CRM, partnerships) focused on measurable outcomes. Drive Community & Partnership Growth: Leverage community, referrals, and partnerships to scale acquisition and reduce cost per learner. Run Growth Experiments: Test, measure, and scale new ideas across channels, messaging, and acquisition strategies. Generate Insights & Improve Performance: Track key metrics, analyse performance, and continuously refine growth strategy. Coordinate Cross-Functional Execution: Align marketing, recruitment, community, and partnerships to operate as a unified growth system. Skill Requirements - Essential 10-12 years of experience in growth marketing, demand generation, or related roles Experience building and leading high-performing growth teams or agency ecosystems Proven track record of driving revenue through marketing and acquisition strategies Strong experience working within or leading marketing agencies (multi-campaign, performance-driven environments) Strong analytical capability with the ability to extract, manipulate, and interpret data to drive decisions Experience deg and executing multi-channel growth strategies (paid, organic, partnerships, community-led) Strong copywriting and messaging skills, with the ability to translate value propositions into high-converting campaigns Experience working cross-functionally with sales/recruitment teams to improve conversion and pipeline performance Proficiency with data and reporting tools (Excel/Google Sheets, dashboards, GA4, Looker or similar BI tools) Strong understanding of consumer behaviour in emerging markets, particularly in Nigeria or similar contexts Experience leading creative and content teams to execute campaigns at scale Ability to operate in fast-paced, high-growth environments with strong ownership and accountability Hands-on experience building and managing end-to-end acqu