Conversion Officer

About the Role Navitas is seeking a relentless and momentum-driven Conversion Officer to join its student recruitment team across the UK and Nigeria. The role involves driving conversion for the University of Plymouth by guiding offer holders through to CAS, while delivering exceptional, student-centric support to maximize enrolments from West Africa (Nigeria/Ghana). The ideal candidate will possess strong communication, stakeholder management, and relationship-building skills, engaging effectively with students, parents, education agents, and internal teams. This role will report to the Plymouth team (TBC) and work closely with Student Recruitment Coordinators in Nigeria. Key Responsibilities Develop engaging, high-impact content across multiple channels to attract quality applicants and drive conversion throughout the recruitment journey Collaborate with the WA Recruitment and International Marketing teams to design data-informed, results-driven conversion strategies aligned with regional trends Lead and deliver interactive conversion initiatives, including telephone campaigns and live web chats, enhancing applicant engagement Support the planning and execution of dynamic online and in-person conversion events in partnership with the WA Recruitment team Own and manage the conversion calendar, ensuring timely, creative, and audience-focused communications Track and analyse applicant progression across each stage to optimize conversion performance and identify improvement opportunities Produce insightful campaign evaluation reports and present findings to inform wider recruitment strategies Create targeted, relevant, and compelling content tailored to diverse audience segments Provide flexible team support during peak periods, including participation in recruitment activities as needed Build strong partnerships across the University of Plymouth (Admissions, UKVI Credibility Team, Enquiry Team) to streamline the applicant journey and maximize enrolments. Key Performing Indicators (KPIs) Offer Acceptance rate Conditional offer to Unconditional offer conversion time. Acceptance to Deposit rate Compliance & Credibility clearance Applicant response time and satisfaction. Qualifications Bachelor’s Degree in a relevant discipline Strong communication and interpersonal skills with the ability to influence and build effective relationships Experience in a customer-focused environment, delivering high-quality support and engagement Exposure to cross-cultural education or work environments, demonstrating cultural awareness Proficiency in CRM systems and digital tools, with the ability to manage applicant queries and virtual events Analytical and collaborative mindset, with the ability to interpret data, generate insights, and take initiative within a team. Skills That Set You Apart: Strong understanding of international student recruitment markets, trends, and applicant behaviours Familiarity with the UK higher education landscape Experience with email mark