Paid Ads Manager for Automotive Parts Company

Budget: $30 - $80/hr

About Us

Lane Automotive is a premier supplier of high-performance automotive parts and accessories, serving racers, hot rodders, truck owners, and off-road enthusiasts worldwide. As a leading distributor in the performance aftermarket industry, we are proud to be a six-time recipient of the SEMA Warehouse Distributor of the Year award.

Based in Southwest Michigan, we continue to scale globally through data-driven marketing and performance-focused strategies.

Position Overview

We are hiring a Paid Ads Manager to lead and optimize paid advertising campaigns across Meta and Google. This role focuses on driving measurable growth through lead generation, conversion optimization, and performance marketing.

Employment Type: Full-time / Long-term (preferred) Working Model: Remote Time Commitment: 8 hours/day (flexible depending on performance) Location Remote (Global) Preferred overlap with US time zones (optional but beneficial) Responsibilities (Daily / Weekly / Monthly) Daily Monitor campaign performance (CPC, CPA, ROAS, CTR…) Optimize ads, budgets, and audience targeting Test creatives, copy, and campaign variations Weekly Analyze campaign performance and identify scaling opportunities Launch new campaigns or A/B tests Coordinate with creative/content team for new ad assets Monthly Report on performance metrics and growth trends Propose strategy improvements and scaling plans Review budget allocation and ROI efficiency Reporting & KPIs Report directly to: Marketing Lead / Growth Manager Key KPIs: Cost per Lead (CPL) Return on Ad Spend (ROAS) Conversion Rate Lead Quality / Sales Attribution Reporting Format: Weekly performance summary (Google Sheets / Dashboard) Monthly strategic report with insights & recommendations Collaboration

You will work closely with:

Creative team (designers, video editors) Content / social media team Marketing / growth lead Occasionally sales or CRM team Responsibilities Plan, execute, and manage paid campaigns on Meta & Google Handle full PPC lifecycle: keyword research, targeting, bidding, budgeting Write and optimize ad copy for high conversion Track performance via Google Analytics & Tag Manager Optimize landing pages and funnels (CRO) Scale winning campaigns and cut underperforming ones Requirements 2+ years experience in Meta Ads / Google Ads (or equivalent) Strong understanding of performance marketing & PPC Experience managing multiple campaigns and budgets Skilled in analytics, data interpretation, and optimization Familiar with tools: Google Ads, GA4, Tag Manager Nice to Have Experience in automotive / eCommerce Experience with funnel building & landing pages CRM & lead tracking knowledge Compensation Salary: $800

• $2,000/month (depending on experience) Performance bonus based on results (ROAS / scaling success) Potential for salary increase as campaigns scale Benefits Fully remote work Flexible schedule Opportunity to work on global campaigns Fast growth environment (performance-based advancement) Why Join Us Work with a high-performance, fast-scaling company Direct impact on revenue & growth No corporate bureaucracy
• results matter