Instagram Photo Ads for Leads

Budget: $15 - $25/hr

I need a results-oriented marketer to plan, build, and optimise a set of photo ads on Instagram with one clear goal: turning viewers into qualified leads for my customers.

You will take the project from concept to launch—crafting compelling visual creatives and copy that resonate on the feed, setting up precise audience targeting, configuring the Instagram lead form, and monitoring performance so we can quickly double-down on what works.

Please share examples of previous Instagram lead-gen campaigns you’ve handled, the tools or dashboards you prefer for tracking, and your typical turnaround time from brief to first live ad. If you have ideas for split-testing headlines, imagery, or calls to action, even better—I value proactive insight as much as technical execution.

Deliverables (hand-off ready): • 3–5 polished photo ad variations (1080×1080) with copy • Audience and placement settings documented for easy replication • Live campaign inside Ads Manager generating leads, plus a short report explaining initial metrics and next optimisation steps

Once we’ve proven the concept, I’m open to ongoing management or scaling the budget—let’s start strong and grow together.