Targeted Facebook ads Lead Generation

I need a specialist who can design, launch, and continually optimise a Facebook Ads campaign whose only metric of success is qualified lead volume. Every element of the funnel—from creative to copy to landing page alignment—must speak to middle-aged adults (35-54).

You will be responsible for: • Building and segmenting custom, lookalike, and interest-based audiences that consistently surface new prospects within that age bracket. • Creating compelling ad visuals and copy that encourage clicks and form completions. • Installing and configuring the Facebook pixel plus any conversion events so performance is tracked end-to-end inside Ads Manager. • Testing, analysing, and iterating to drive down cost per lead while scaling spend responsibly. • Supplying concise weekly reports that highlight key metrics, insights, and next steps.

Please outline your previous lead generation results, the tools you rely on for tracking and optimisation, and the timeframe you would need to move from strategy to live ads. Budget: INR 600–1500 Skills: Internet Marketing, Google Adwords, Facebook Marketing, Advertising, Social Media Marketing, Conversion Rate Optimization, Digital Marketing, Facebook Pixel, Lead Generation, Facebook Ads