Facebook & TikTok Traffic Boost

Budget: $250 - $750

I need consistent, strategy-driven management of the following channels:

My single, measurable goal is to drive qualified traffic back to my website, and I want to do it through educational content that positions the brand as a trusted resource rather than a hard seller.

You will develop a monthly content calendar, design and schedule posts, manage comments and messages, and refine the approach through Facebook Insights, TikTok Analytics, and Google Analytics. UTM tracking links should be used on every outbound post so we can clearly see the impact in our traffic reports.

Deliverables • 30 days of educational posts (mix of short-form video, carousel, and static) • Optimised copy, hashtags, and thumbnails tailored to each platform • Weekly performance report summarising reach, clicks, and next steps • End-of-month analytics deck highlighting traffic generated and recommended tweaks

I already have brand guidelines, image assets, and a rough list of topics; you’ll turn these into engaging content using tools you prefer—Canva, Adobe Express, CapCut, or similar. Scheduling can be handled via Meta Business Suite and TikTok’s native scheduler, but I’m open to Hootsuite or Buffer if you have a smoother workflow.

Please include two recent examples where your organic social posts directly increased website sessions or conversions, and note any industry niches you specialise in.