Travel Lead Generation Facebook Campaign

Budget: ₹1500 - ₹12500

My travel agency needs a performance-oriented Facebook and Instagram ads campaign designed solely to generate qualified individual leads we can follow up with by phone or email. I already have a clear picture of the destinations and packages we want to push; what I’m missing is an end-to-end ads strategy that reliably fills our CRM with interested travelers.

Here’s what the assignment covers: • Audience research and interest-based/look-alike targeting that speaks directly to solo travelers, couples, and small families (no corporate or large-group focus). • Creative direction, ad copy, and asset resizing that fit both Facebook and Instagram placements while staying on-brand. • Campaign setup in Ads Manager, including pixel and conversion tracking, Lead Form configuration, and any needed A/B tests. • Ongoing optimisation for cost-per-lead and lead quality with weekly performance insights. • Final handoff of campaign settings, audiences, and a short best-practice guide so I can keep scaling after the first phase.

I measure success by a steady flow of validated leads at an agreed cost threshold and transparent reporting that shows exactly how each ad set is performing. If you have a proven track record of pulling high-intent travel enquiries from Meta platforms, I’d love to see how you’d approach this.