Structural Steel Sales Strategy

Budget: £36+/hr

I want a clear, actionable plan to grow the structural-steel welding and fabrication side of our company. Although we also build radio towers, manufacture base-station antennas, and run height-safety courses, this brief is only about increasing revenue from our welding and fabrication capability.

The audiences I need to reach are: • Small businesses looking for reliable custom steel work

I am most interested in tactics built around networking, trade-show exposure, and direct outreach rather than a heavy digital push. Your job is to translate those preferences into a practical business-development roadmap that you can execute and secure more work.

Deliverables I expect:

1. A concise market snapshot showing where the best short-term volume lies within the three target segments.
2. A calendar of relevant industry events and trade shows, with notes on booth costs, speaking or sponsorship opportunities, and likely ROI.
3. A step-by-step direct-sales playbook: prospecting sources, qualification criteria, call/email scripts, and a simple CRM workflow.
4. KPIs and a 90-day ramp-up timeline so I can track progress and adjust resources quickly.

If you’ve helped other fabrication shops or construction suppliers break into new accounts, I’d like to see that experience reflected in your proposal along with any sample deliverables you can share.