Unified Visual Identity for Multifaceted Corporation

Logo and Brand Identity Update for Group of Companies

We are looking for a graphic designer to help us refine and unify the visual identity of several companies within our group.

One of the companies, Ellwee (now renamed to EW-Fritid), already has an existing graphic profile created earlier. Since more companies have now been added within the group, we want to create a more consistent and unified visual direction across all brands.

We will attach our brand manual / existing visual material as a reference.

Scope of work

The most important part of this project is to create a new main logo direction for the group structure.

Our idea is to have: • the same font / typography style used across all company names • a shared shield symbol placed in front of each company name • a design system that feels consistent, professional, and easy to apply across multiple companies

Main design priority

The top priority is the new logo.

If a strong and effective full logo solution cannot be achieved, then the focus should be on creating a good monogram, preferably centered around:

This is important because Bosse Bil is the majority owner of all companies in the group, so the visual identity should ideally reflect that in the strongest possible way.

Deliverables

We would like: • 3–4 design examples/concepts to choose from • final logo files in vector format such as EPS and/or Adobe Illustrator • a short explanation of how the logo is built, including:

This is important so the visual identity can be handed over smoothly to someone else in the future if needed.

What we will provide • brand manual / existing visual references • initial internal idea/proposal for direction

Please include in your bid

We would prefer someone who has experience with corporate identity, logo systems, and clean Scandinavian-style branding. Budget: EUR 8–30 Skills: Graphic Design, Logo Design, Photoshop, Branding, Typography, Corporate Identity, Adobe Illustrator, Adobe Creative Suite