Pastel Minimalist Logo

The goal is to create a stripped-back, pastel-toned logo that pairs a clean, memorable icon with our brand slogan rendered in an elegant handwritten font. Soft, complementary colours should set the overall mood while plenty of white space keeps the design feeling airy and modern. The icon can be abstract or symbolic as long as it communicates the calm, approachable personality of the brand and balances visually with the flowing script of the slogan.

Please keep ornamentation to a minimum—line work should be crisp, negative space purposeful, and gradients subtle. The handwritten type needs to remain legible at small sizes, so avoid overly intricate flourishes or distressed textures.

Deliverables • Primary logo in fully editable vector formats (.AI,.EPS,.SVG) • High-resolution PNG and JPEG on transparent and solid backgrounds • One-colour version for embossing/etching • Favicon or square social-media mark derived from the icon • Quick style sheet detailing HEX/RGB colour codes and the exact handwritten font (or custom lettering outlines)

All files must be print-ready (300 DPI minimum) and suitable for digital use. Rate: GBP 10–15/hr Skills: Graphic Design, Logo Design, Photoshop, Illustrator, Branding, Typography, Adobe Illustrator, Visual Design