Instagram & Facebook Ads for Resort

I want to ramp up direct bookings for my resort through a tightly-focused Instagram and Facebook advertising campaign. Sales are my only success metric, so every decision—audience build-out, creative, bidding, and optimisation—needs to push potential guests toward a confirmed reservation.

The resort already has a bank of high-quality lifestyle images; these will be the core asset for the ads. Your job is to turn those photos into scroll-stopping single-image placements, set up and manage the campaigns inside Meta Ads Manager, and keep refining them with data from Facebook Pixel and Instagram Insights until the cost per booking is comfortably below our current OTA commission rate.

Key deliverables: • Campaign structure and audience targeting inside Meta Ads Manager • Three to five image-based ad variations ready for split-testing • Ongoing optimisation, including budget shifts and creative tweaks, for four weeks • A clear performance report at the end of the run, highlighting ROAS, CPA, and recommendations for scaling

If you have a track record in driving direct sales for hospitality brands and know your way around dynamic audiences, retargeting, and lookalikes, I’d like to hear how you’d approach this brief. Budget: INR 1500–12500 Skills: PHP, Internet Marketing, Facebook Marketing, Advertising, Social Media Marketing, Digital Marketing, Instagram Ads, Facebook Ads