Senior Marketing & Sales Officer

Lalo Import & Export is a dual-sector supplier specializing in Professional Tools (Power, Air, & Welding) and Bakery Ingredients. We need a versatile leader to drive growth across these two unique divisions. Key Responsibilities Strategic Multitasking: Simultaneously manage marketing and sales cycles for both the hardware and culinary segments. Adaptive Branding: Pivot messaging effectively between professional tradespeople (tools) and home bakers (ingredients). Lead Generation & Flexibility: Identify and convert B2B opportunities across diverse industries, from construction sites to commercial bakeries. Campaign Execution: Lead "Demo Days" for tools and "Baking Workshops" for ingredients, maintaining high energy in both settings. Market Agility: Stay open-minded to shifting market trends, adjusting pricing and product lines based on real-time competitor data. Team Support: Coordinate with sales staff to ensure marketing reflects ground-level reality.