softo.itRemote

Digital Marketing Specialist

Description

Job Description We are looking for a strategic and performance-driven Digital Marketing Specialist to own and manage digital marketing efforts through external marketing agencies. This role is responsible for managing and optimizing digital acquisition strategy through external sub-contractors across multiple channels and markets, with a strong focus on performance, efficiency, and measurable business results.

Requirements 2+ years in digital marketing (media buying / performance marketing) Hands-on experience with media/video ads (Facebook, TikTok; YouTube) Understanding of funnels, creatives lifecycle, KPIs, ROI Experience managing $10k+/month budgets Ability to coordinate multiple agencies and channels Strong analytical and decision-making skills English: B1–B2+ (written daily, spoken occasionally) Nice to have: Experience working with agencies (large budgets, external partners) Responsibilities Manage and coordinate external marketing agencies across channels Define KPIs, briefs, budgets, and performance benchmarks Monitor agency performance and optimize strategies Scale successful channels and stop underperforming initiatives Ensure alignment between marketing, brand, and compliance requirements Report on performance and growth results to internal stakeholders Nice to have Experience working with APAC markets Experience in high-risk or regulated industries Understanding of SEO and affiliate marketing Working conditions Remote Benefits Competitive and attractive compensation Remote work schedule Proper rest time of 24 annual leave days Challenging and unique tasks in the FinTech field Funding for gym memberships, fostering a healthy work-life balance

Skills

RESTCompliance

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