Marketing Operations

Key Responsibilities: Data Management and Reporting: Ensure data integrity within HubSpot, identifying and rectifying any inconsistencies or inaccuracies. Generate regular reports on marketing performance, sales and marketing campaign effectiveness, and lead quality. Provide actionable insights and recommendations based on data analysis to drive marketing strategy. Obsession with reporting and curiosity about results and ways to leverage metrics and insights to inform future strategies Web analytics knowledge and tracking for various reporting needs (Google Analytics, Tag Manager, UTM’s for campaign tracking) HubSpot Management: Configure and maintain HubSpot for seamless lead generation, tracking, and analytics. Create and manage workflows, lists, and segmentation to automate marketing processes and increase efficiency. Collaborate with the sales & marketing teams to ensure accurate data capture and lead management within HubSpot. Regularly monitor and analyze key performance metrics to identify opportunities for improvement. Campaign management: Track campaign performance, lead progression, and revenue attribution to optimize campaign effectiveness. Ability to think and present strategically, understanding how analytics and insights data can optimize marketing and sales’ activities and strategy Collaborate with the sales and marketing teams to align campaigns with overall marketing strategies. Marketing Automation: Implement and maintain marketing automation processes, including email marketing, lead nurturing, and lead scoring. Utilize HubSpot's automation features to personalize communication and improve lead engagement. Team Collaboration: Collaborate with cross-functional teams, including sales, marketing and data teams, to align goals and execute marketing initiatives. Train and mentor team members on HubSpot and marketing automation best practices. Foster a culture of continuous learning and growth within the marketing team.

Required Qualifications: Proven experience (2+ years) as a Marketing Operations Manager or similar role. 2+ years experience with HubSpot, including certifications (HubSpot Certified is a plus). Experience with Hubspot for tracking marketing and sales activities throughout the marketing and sales funnel (leads, opportunities, campaigns, lead scoring, attribution, building dashboards, executive reporting, etc.). A true builder mentality with a ‘roll up the sleeves’ mentality and hands-on approach. Data extraction, transformation, and analysis skills (Excel, SQL experience and Data Manipulation and Visualization). Demonstrated success in planning and executing marketing campaigns Strong analytical skills with the ability to interpret data and make data-driven decisions. Proficiency in marketing automation tools and practices. Excellent project management and organizational skills. Strong communication and leadership abilities. Readiness to work from 15:00 till 23:00 in order to have an optimal overlap of work hours with USA based teams.

We offer Comfortable working place; Medical insurance after the trial period ending; Team-building activities; 24 paid vacation days per year; 5 paid sick leave days per year.