CRM / Retention Analyst

We are looking for a CRM / Retention Analyst to support our CRM and Retention teams with data-driven insights and identify growth opportunities for LTV and player retention through behavioral and communication performance analysis.

HOW YOU WILL MAKE AN IMPACT:

Analyze key retention metrics: FTD → repeat deposits, churn rate, retention cohorts, LTV, ARPU/ARPPU, deposit frequency. Build and maintain analytical reports and dashboards for CRM campaigns, player segments, and promotions. Evaluate the effectiveness of CRM communications (Email, SMS, Push, In-App, Onsite) including open rate, CTR, and deposit conversion. Conduct cohort and behavioral analysis by GEO, acquisition source, player type, and deposit patterns. Support player segmentation (RFM, deposit segments, churn segments, VIP logic). Design and analyze A/B tests for CRM campaigns. Identify insights and opportunities to improve retention, player lifecycle, and revenue. Analyze player activity, sessions, games, and content performance to understand impact on retention. Provide data-driven insights and recommendations to CRM, Product, and VIP teams.

WHAT WILL HELP YOU SUCCEED IN THE ROLE: 2+ years of experience as a Data / Product / Business Analyst Strong SQL skills Experience with BI tools (Power BI, Tableau, Looker, Metabase, or similar) Understanding of key product analytics metrics (LTV, ARPU, ARPPU, churn, cohorts) Experience with retention and cohort analysis Ability to work with large datasets Ability to translate data into clear business insights Experience with A/B testing or CRM analytics is a plus Experience in iGaming / betting / gaming / fintech / subscription products is a plus

WHY YOU’LL LOVE IT HERE: Flexible working hours and a remote work setup, so you can plan work around your life and not your life around work! Unlimited vacation days and paid sick leave—because your rest matters. A competitive compensation that truly reflects your skills and expertise. Employee referral bonus and gifts to celebrate your special occasions. 50% financial support for learning expenses to supercharge your professional growth! A positive atmosphere where you always feel respected and truly belong. Inspirational team-building activities that turn colleagues into best friends. Wellness benefits: We’ll support your sports passions, from yoga classes to gym memberships. Co-working space reimbursement to save your nerves from always working from home :)