Product Manager

Title: Product Manager Location: Cupertino, CA Job Type: FTE / Contract Must have Apple online store experience Skillset Buttons: Strategic Planning User Experience Strategy Customer Research & Insights Data Analysis & Reporting Customer Journeys Market Insights Cross-functional Collaboration Excellent Communication & Presentation skills Project Management Summary: Apple Store Online's Digital Experience team is seeking a skilled Experience Strategy & Delivery professional to support key initiatives for Apple Store Online's shopping experiences. This is a high-impact opportunity to influence how millions of customers discover, learn, and purchase Apple products and accessories. You will be joining a team of strategists responsible for understanding customer needs through research, insights and analysis, advocating for experiences that will bring delight and partnering cross-functionally to plan and launch those experiences. You are a self-starter with expertise in e-commerce, digital experience, or product strategy. You are skilled in user research, and data-driven decision making. You thrive in ambiguous environments, excel at synthesizing complex information into compelling narratives, and have a proven track record of influencing cross-functional teams through strategic thinking and exceptional communication. Key Qualifications 7+ years of professional experience in e-commerce, digital experience, product strategy, or a related field Expertise in B2C e-commerce and/or digital strategy including familiarity with customer journey mapping and customer behavior analysis Experience planning, executing, and synthesizing qualitative and quantitative research into actionable recommendations Ability to author clear, compelling briefs and present complex findings to senior leadership with exceptional storytelling (Keynote/PowerPoint proficiency required) Hands-on experience with data analysis and related tools: Excel, Adobe Analytics, Tableau, Google Analytics, or similar Ability to work independently with minimal supervision, proactively problem-solve amidst ambiguity, and manage multiple work streams simultaneously Proven ability to influence and align teams across functions and levels; experience leading through influence without direct authority Experience with project or program management and partnering cross functionally to execute from strategic inception to launch and maintenance. Job Description: Plan, design, and execute insight initiatives to understand customer needs, pain points, and opportunities across Apple Store Online experiences Analyze shopper behavior, competitive landscapes, and internal performance data to identify actionable recommendations and business opportunities Audit and evaluate content types, customer journeys, and digital experience approaches; synthesize findings into frameworks and recommendations Create detailed, compelling strategic briefs that clearly outline business priorities, opportunities, and performance insights for cross-functional partners Distill highly complex issues and ambiguous requirements into clean, focused, understandable recommendations Develop comprehensive analysis and reporting cadences to track performance metrics, trends, and business impact across shopping experiences Bring intellectual curiosity and a genuine desire to deeply understand Apple's shopping ecosystem, customer behaviors, and market dynamics Partner effectively with Product, Marketing, Merchandising, Creative, Engineering, and Senior Leadership to make recommendations, validate assumptions, gather feedback, and drive alignment Drive launch execution and post-launch performance monitoring to ensure shopping experience improvements deliver expected business outcomes and customer satisfaction Education Bachelor's Degree preferred Qualification Preferred years of experience : 10+ Years Travel Required : No travel required Business Day Timing: Typically 9 AM to 5 PM