Coordinator - Digital Community. Marketing

Job Description MTN Uganda Limited is an equal opportunity employer and is seeking to recruit a competent individual to fill the following position; Job Title: Coordinator - Digital Community Reports to: Manager - Digital Communications No. of Vacancies: 2 Main Job Functions Content creation Create, schedule, and publish engaging content and campaigns across multiple social media platforms and websites. Demonstrate strong copywriting skills and asset creation to develop messaging that aligns with MTN’s brand personality and prompts audiences to take action. Collaborate with MTN's creative agency and marketing stakeholders to build campaigns, content, and strategies for social media engagement. Execute a content plan to increase awareness about integrated campaigns, product awareness, product education, uptake, and usage. Ensure timely and comprehensive coverage of MTN events, live online sessions, and initiatives on social media platforms. Implement GTM (Go-To-Market) through social media. Execute A/B and multivariate growth tests to optimize social media strategies. Community Management Support the growth and nurturing of MTN's social media audiences, aiming to increase engagement rate and valuable actions. Be audience centric, focusing on platform and community moderation, as well as direct audience engagement. Analytics and Reporting Deliver regular analysis and reports on social media metrics, content performance, and campaign results. Trend Monitoring and Research Staying updated on the latest trends, tools, and best practices - research industry trends, monitor competitor activities, and identify new opportunities for the brand to leverage on social media platforms. Education A minimum of degree in digital marketing, Communication, PR or related field from an accredited University/Institution Experience A minimum of 2 years total experience in marketing and/or communications. Experience in Telecommunication or Fintech is preferred. Experience working in a global/multinational enterprise with a good understanding of emerging markets is preferred. Knowledge, Skills & Competencies Experience managing social media platforms for telecommunications or Fintech brands, part of a content team or marketing agency. Hands-on knowledge of social media management tools, an understanding of web analytics tools (social and web) Proficiency with at least four social media platforms including TikTok, Twitter, LinkedIn, Instagram YouTube, Facebook, and website content management. Understanding of SEO, SEM, email marketing, and other digital marketing channels. An analytical eye and a good sense for the type of content that performs best depending on platform and objective. Strong analytical skills with the ability to analyze data and make data-driven recommendations. Experience with content funnels and using video as a core social media marketing asset. Excellent verbal and written communication skills, strong content marketer. Proven ability to prioritise an