Senior Manager - Marketing

Education A minimum of a bachelor’s degree in marketing, Administration, Commerce or a related field from an accredited University. Master’s in business administration, Statistics or Business Computing is an added advantage. Experience: Five years of experience in marketing or commercial experience in ICT Industry Proven record in marketing leadership driving adoption, brand equity, and revenue growth Three years’ experience in telecommunications and business management with strong understanding of telecommunication industry products and emerging markets Experience influencing CxOs, regulators and industry leaders in complex, regulated environments. Formulate and implement the overall strategy for the function in alignment with MTN’s ambition for Fixed Broadband products and services and other Growth Areas Review and refine strategy based on market analysis /data analysis, competitor analysis and outcomes of customer surveys & research Manage the product portfolio and is responsible for architecting pricing, promotion and creating growth roadmaps Holistic oversight of all market development endeavors within the function, designed to attain robust market positioning, product refinement, efficient implementation of go-to-market strategies, and increase market penetration Oversee the product offerings lifecycle from ideation, design, development to launch and beyond. Ensure that the products and services meet the needs and expectations of customers while achieving MTN’s overall strategy Ensure that the products and services are delivered on time, within budget, and with high quality Responsible for ensuring the right mix of pricing, product positioning and differentiation Acquire, develop and grow the respective portfolios (Global and Local) ecosystem in line with the strategy Design and model the analytical frameworks to proactively address dip in usage, potential churn customers, customer lifetime value etc. Deliver financial and commercial improvement per customer and per product category Recommend strategies to engage customers at various stages of their lifecycle, from onboarding to retention and loyalty Gain a deep understanding of customer segments by analyzing data related to behavior, demographics, usage patterns, and preferences Identify market requirements based on analysis, market research and input from customer surveys