CRM Manager
Description
BettingJobs is currently recruiting for a leading iGaming supplier. This client is looking to hire a CRM Manager to join their team based in Toronto. Key Responsibilities:
- Develop and manage localized CRM strategies (Email, SMS, push notifications, onsite messaging, etc.)
- Own the customer journey and optimize communications across all stages: onboarding, engagement, churn prevention, and reactivation
- Plan, execute, and analyze CRM campaigns with a focus on personalization, segmentation, and ROI
- Collaborate with product, content, design, and data teams to deliver relevant and engaging campaigns
- Monitor KPIs such as retention rate, conversion, CLV, and churn — and proactively act on insights
- Ensure all campaigns are compliant with local regulations and responsible gaming practices
- Act as the main point of contact for all CRM-related initiatives Requirements:
- 3+ years of experience in CRM, preferably in iGaming, fintech, or digital entertainment
- Fluent English (written and spoken)
- Strong understanding of the market and user behavior
- Hands-on experience with CRM tools and platforms (Braze, Optimove, Salesforce, etc.)
- Data-driven mindset with experience in segmentation, A/B testing, and campaign analysis
- Excellent communication, planning, and organizational skills
- Self-starter with the ability to work independently in a fast-paced environment
Consultant
XXXX XXXX
Recruitment Consultant
7526 505493) Reference number: 1326597 Profession:Company: Betting JobsDate posted: 1st Apr, 2026
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